ENGLEWOOD, Colo. & LIVERPOOL, England--(BUSINESS WIRE)--
The Western Union Company (NYSE: WU) and Liverpool FC today announced a
multi-year partnership that will see Western Union, a leader in global
payment and money transfer services, become an Official Principal
Partner and the Official Money Transfer Partner of Liverpool FC. They
will also become the Club’s first-ever Official Shirt Sleeve Sponsor -
with the Western Union logo appearing on LFC shirt sleeves.
As the official Money Transfer Partner of Liverpool FC, Western Union
will use its global cross-border digital transfer and payments platform
to provide money transfer capabilities to the club. Western Union will
offer fast, easy digital payments and money transfers for Liverpool
Football Club and its fans, linking them to their home communities or to
virtually anywhere in the world.
“The businesses of Western Union and Liverpool FC are both driven by our
passion for bringing communities together, whether that be through
moving money or delivering the excitement of football experiences,” said
Jean-Claude Farah, President of Global Payments at Western Union. “This
partnership goes far beyond a badge on a shirt, as we will be bringing
our digital money transfer expertise to better connect Liverpool FC and
fans around the world.”
Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool
Football Club, said: “Western Union is an instantly recognisable brand
with a truly global footprint and we are absolutely delighted to welcome
them as our first ever Shirt Sleeve Sponsor and official Principal
Partner. We are very much looking forward to working with Western Union
through this partnership to create new experiences and opportunities for
our fans both in the UK and abroad.”
The two organizations mirror each other in their storied histories and
truly global followings. Just as football powerfully transcends borders
and brings people together, Western Union has a 160-year global brand
history of connecting customers across more than 200 countries and
territories. The 125-year-old Liverpool Football Club has more than 700
million active followers globally across television, social and
traditional media.
“We are proud to celebrate a sport that unifies billions of people
worldwide, and to work with a partner that so closely shares our
values,” said Elizabeth G. Chambers, Chief Strategy, Product and
Marketing Officer at Western Union. “Our customers are digitally-savvy
and on-the-go, moving not just money but their human capital - their
cultures, values and sporting allegiances. Like us, Liverpool FC has an
active and diverse global following who want to be a part of something
bigger and we can help them achieve this.”
Western Union continues to drive its ambitious digital expansion in
countries across the world, and will harness its deep cross-border and
fintech capabilities to improve the payments experience for the club as
well as LFC fans, suppliers and business partners. Whether close to home
or far afield, they can look to Western Union to help move money when,
how and where they need it.
Western Union’s logo is the first to appear on the sleeve and sixth to
appear on the shirt, since the inception of Liverpool FC.
The partnership will see Western Union benefit from a diverse range of
LFC marketing and promotional rights, including digital and social media
support, pitch side LED messaging, and branding across Anfield stadium,
its fan lounge and the Club’s media channels. Also included are
exclusive hospitality and conference opportunities, and access to
International pre-season tours, Liverpool FC players and Legends.
To celebrate the launch of the partnership, Western Union will be
offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway
and Sweden a fee-free* money transfer promotion, running from August 10
through until the end of August.
The Western Union patch will be available free of charge to all LFC fans
that have purchased a 2017-18 Liverpool FC shirt and will be available
in-store and online from Sunday 27th August. Full details will follow on www.liverpoolfc.com.
* Western Union also makes money from currency exchange. When choosing a
money transmitter, carefully compare both transfer fees and exchange
rates. Fees, foreign exchange rates and taxes may vary by brand,
channel, and location based on a number of factors. Fees and rates
subject to change without notice.
About Western
Union
The Western Union Company (NYSE: WU) is a leader in global payment
services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western
Union Business Solutions branded payment services, Western Union
provides consumers and businesses with fast, reliable and convenient
ways to send and receive money around the world, to send payments and to
purchase money orders. As of June 30, 2017, the Western Union, Vigo and
Orlandi Valuta branded services were offered through a combined network
of over 550,000 agent locations in 200 countries and territories and
over 150,000 ATMs and kiosks, and included the capability to send money
to billions of accounts. In 2016, The Western Union Company completed
268 million consumer-to-consumer transactions worldwide, moving $80
billion of principal between consumers, and 523 million business
payments. For more information, visit www.westernunion.com
WU-G
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most historic and
famous football clubs having won 18 League Titles, seven FA Cups, eight
League Cups, five European Cups, three UEFA Cups, three European Super
Cups and 15 Charity Shields.
As a socially responsible Club, Liverpool FC is proud of its heritage
and plays a proactive role in its communities through its official
charity, Liverpool FC Foundation. By delivering a range of award-winning
programmes, the Foundation motivates and inspires children and adults,
both at home and overseas, using football and the power of the Liverpool
FC badge. Its contribution has been recognised by the award of a
Community Mark from Business in The Community. Liverpool FC is a global
brand and works with leading edge commercial partners around the world
providing unparalleled commercial opportunities.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170809005400/en/
Source: The Western Union Company