ENGLEWOOD, Colo.--(BUSINESS WIRE)-- The Western Union Company (NYSE:WU), a leader in global payment services, today announced its association with the ‘King of Bollywood’ – Shah Rukh Khan, as a Brand Ambassador. With a massive fan following across the world, Shah Rukh Khan will now represent Western Union and its quick, convenient and reliable money transfer services, offered across 200 countries and territories.

Western Union salutes ‘global’ citizens who cross borders to work and live. Many of these people trust Western Union® services to send regular financial support to their families and stay connected with their loved ones back home. According to research carried out by Western Union, watching movies from their native country is one of most common things that connect migrants to their homeland. The survey also revealed that for Indian diaspora who are living and working outside the country, Bollywood ranked second in terms of platforms helping them to remain connected to their homeland.

Shah Rukh Khan’s popularity, his remarkable ability to connect with his audiences across all age groups around the world, especially the connections he builds for the South Asian diaspora to their home countries, resonates with the Western Union brand promise of bringing families closer to their loved ones.

“We are very excited to have Shah Rukh Khan as a Western Union ambassador. He is tech savvy and digitally fluent, and symbolizes our ability to create connections for modern families around the world with their loved ones back home. Western Union consumers in the US have already started to experience the charisma of Shah Rukh Khan as he features in campaigns that remind the Indian diaspora of Western Union’s ease and reliability when sending money online at westernunion.com, or using the Western Union mobile app,” said Nidhi Gupta, Senior Marketing Manager, Americas, Western Union Digital.

“I am extremely thrilled to be part of the Western Union family. Via their services they connect people around the world with their loved ones, like I do with my films. Western Union’s trust, and experience of 160 years, is what makes them popular amongst consumers across the globe,” said Shah Rukh Khan.

Western Union has transactional websites in 24 countries and a mobile app in the U.S. and Australia, as well as more than 500,000 agent locations to send money globally to 200 countries and territories. For more information on Western Union’s global capabilities, including online, mobile money transfer and account-based options and retail Agent locations, please visit www.WU.com.

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Source: Western Union