Money Mindset Index shows evolving bill payment preferences; Decrease
in traditional pay-by-mail activity in the coming year
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
The Western Union Company (NYSE: WU), a leader in global payment
services, today released findings from the Western
Union® Payments Money Mindset Index, providing a
revealing look at consumer migration to new bill payment technologies.
The survey found that consumer preference for online and mobile bill
payments continues to grow, with 39 percent of consumers in the United
States saying they will pay more bills online in 2013, and 12 percent
intending to pay more bills by mobile phone.
Mobile adoption for urgent, same-day payments is also on the rise: 14
percent of consumers report that they will make an urgent payment via
their mobile device in the next six months. Furthermore, 25 percent of
consumers report that they will send fewer checks in the mail to pay
their bills.
“Consumers are increasingly looking for new ways to manage their bills,
which points to the need for continued innovation by service providers
across the payments industry,” said David Shapiro, senior vice
president, Payments, Western Union. “Less than one-third of payments
occur via non-electronic channels, and consumers continue to use a mix
of payment methods that provide enhanced choice, flexibility, control
and convenience around their lifestyles and cash flow.”
Bill Payment Landscape
The Money Mindset Index also reveals the mix of channels consumers are
using to pay their bills, as they continue to seek choice and
flexibility in their payment options:
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46.5 percent of bills are paid via a biller, bank or credit union
website;
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20.2 percent of bills are paid via mail;
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19.6 percent of bills are paid via an automatic deduction or recurring
payment;
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8.7 percent of bills are paid in-person at a walk-in location;
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3 percent of bills are paid via a landline phone; and
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2 percent of bills are paid via mobile phone.
Bill Payment Strategies
Consumer approach to bill payments will continue to evolve in 2013.
According to the Money Mindset Index, consumers will revisit how they
make and organize their bill payments, with 26 percent indicating they
will set new priorities for which bills get paid first. Additionally, 15
percent of consumers said they will wait longer to pay their bills.
“Western Union understands that consumers are seeking new bill payment
options, and we are providing solutions to market through a
multi-product, multi-channel strategy,” said Shapiro. “As an
organization, we assist billers in delivering innovative payment
alternatives to their customers, including mobile, SMS and mobile web,
as well as walk-in, phone and online payment services, so billers can
stay ahead of evolving consumer demand.”
Survey Methodology
The Western Union Payments Money Mindset Index, conducted by Javelin
Strategy & Research, has a margin of error of 1.76 percentage
points and was conducted in December 2012 with 3,002 respondents. The
random sample survey targeted online respondents based on representative
proportions of geography, gender, age, income, and ethnicity as compared
to the overall U.S. population. Consumer bill payment channel mix in the
United States is based on Western Union market research, July 2012.
For more information on Western Union Payments, visit http://payments.westernunion.com.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment
services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western
Union Business Solutions branded payment services, Western Union
provides consumers and businesses with fast, reliable and convenient
ways to send and receive money around the world, to send payments and to
purchase money orders. As of December 31 2012, the Western Union, Vigo
and Orlandi Valuta branded services were offered through a combined
network of approximately 510,000 agent locations in 200 countries and
territories. In 2012, The Western Union Company completed 231 million
consumer-to-consumer transactions worldwide, moving $79 billion of
principal between consumers, and 432 million business payments. For more
information, visit www.westernunion.com.
WU-G

Source: Western Union