Consumers can share their stories and their love at www.thanksathousand.com;
Winners
receive USD$1,000 to say thank you
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
The Western Union Company (NYSE: WU), a leader in global payments, has
teamed up with Grammy Award-winning artist, actor and author Common to
launch today in New York City Western Union® Thanks A
Thousand, an online campaign to help consumers in the United States,
Canada and Mexico share their stories of gratitude and love for family,
loved ones and friends to say thank you, with a chance to win the
equivalent of USD$1,000 every day through June 17.
The Western Union Thanks A Thousand campaign invites consumers to
upload a personalized video, photograph, or brief essay to thank their
mothers, families, loved ones and friends for being special in their
lives. Eligible participants should visit www.thanksathousand.com
(in English), www.westernunionmilgracias.com
(in Spanish) or www.mercimillefois.ca
(in Canadian French) to share their stories of appreciation. Consumers
can submit entries via the smartphone accessible websites daily through
June 17, 2012. Western Union will randomly select one winner per day
starting April 17.
“I remember a time when I sent my grandmother money through Western
Union so that she could take a trip to attend our family reunion,”
Common said. “She had a beautiful and vibrant time and my heart was
truly warmed because of it. Western Union is a resourceful vehicle and
tool that has the ability to keep families and communities connected in
times of need; in times of joy and in times of fellowship.”
Victoria López-Negrete, senior vice president and general manager, North
America, Western Union, added, “Western Union is collaborating with
Common because he recognizes the contributions his family has made in
his life to help him succeed. Western Union continues to focus on Moving
Money for Better around the world, and our Thanks A Thousand
campaign allows consumers to share their appreciation for family, loved
ones and friends no matter how far away they are or where they live.”
The Western Union Thanks A Thousand campaign elements
include, among others:
-
Kick-off event in New York City with Common on April 17.
-
Announcements of the daily winners on the contest websites to award
more than 60 recipients USD$1,000 during the campaign.
-
Multi-layered advertising approach encompassing print, broadcast,
radio, out-of-home, mobile and online channels.
How to Enter:
Eligible participants should visit www.thanksathousand.com
(in English), www.westernunionmilgracias.com
(in Spanish) or www.mercimillefois.ca
(in Canadian French) and upload their entry of a personalized video,
photograph, or brief essay to share their thanks for a loved one, family
member, friend or anyone in their life. Western Union will announce
daily winners who will receive US$1,000 (or local currency equivalent as
of March 6, 2012) to bring their appreciation to life. The Western Union®
Thanks A Thousand campaign starts at 12 p.m. Eastern Time on
April 16, 2012 and ends at 11:59:59 p.m. ET on June 17, 2012.
Go to www.thanksathousand.com,
www.westernunionmilgracias.com
or www.mercimillefois.ca
for official rules, details on entry instructions and program
information. No purchase necessary to enter or win. Void where
prohibited or restricted by law.
For more information on Western Union services, visit www.westernunion.com.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment
services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western
Union Business Solutions branded payment services, Western Union
provides consumers and businesses with fast, reliable and convenient
ways to send and receive money around the world, to send payments and to
purchase money orders. As of December 31, 2011, the Western Union, Vigo
and Orlandi Valuta branded services were offered through a combined
network of approximately 485,000 Agent locations in 200 countries and
territories. In 2011, The Western Union Company completed 226 million
consumer-to-consumer transactions worldwide, moving $81 billion of
principal between consumers, and 425 million business payments. For more
information, visit www.westernunion.com.
WU-G

Source: Western Union