52% of Consumers Reported That Their Top Dilemma When Shopping for Their Mother is Not Knowing What She Wants
ENGLEWOOD, Colo., Apr 07, 2011 (BUSINESS WIRE) -- The Western Union Company(NYSE: WU), a leader in global payments, found in a recent survey, conducted by Wakefield Research, that 52 percent of consumers reported that their top dilemma for shopping for their mother is that they don't know what she wants.1 In fact, 79 percent of consumers dread shopping for Mother's Day for one reason or another.
"Moms can be the toughest loved ones to shop for. The solution for Mom and the gift sender is to give the gift of cash this Mother's Day. With the gift of cash Mom receives the gift she truly wants, while allowing consumers to feel relief early in the season knowing that their shopping is complete," said Victoria Lopez-Negrete, Senior Vice President and General Manager, North America, Western Union.
In celebration of mothers and all loved ones this Mother's Day season, Western Union and Latin Grammy Award-winning recording artist Daddy Yankee recently launched the "Love in Any Language" campaign. This campaign encourages consumers to create and upload their own original music video to express love to mothers, families, friends or loved ones. Once entrants have uploaded their entry, they are encouraged to tell their friends and family to go online to view their work and to vote. Public voting of the uploaded entries will determine 10 finalists, and the grand prize winner of the contest is set to receive $10,000 and a trip for two to the 2011 Billboard Latin Music Conference in Miami on April 27. No purchase is necessary to enter or win, and entry into the contest is subject to the Official Rules available at loveinanylanguage.com.
"Western Union's Love in Any Language campaign encourages consumers to express their love for friends and family. With Mother's Day on the horizon, creating a music video is a unique gift that Mom will cherish forever," added Lopez-Negrete.
Casting calls for the video contest component of Love in Any Language took place earlier this month in Houston and Los Angeles with over 70 consumers coming out to create their own videos and share their love for one another. The final casting calls are taking place this Saturday, April 9 in New York City, Chicago, Miami and Washington, D.C. Please visit loveinanylanguage.com for more information on the campaign and for specific times and locations.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of 445,000 Agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments. For more information, visit www.westernunion.com.
1The survey, commissioned by Western Union and conducted by Wakefield Research,polled 1,000 people 18 years old and older between March 3 and March 7, 2011
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SOURCE: Western Union
Western Union
David Liggett, +1-720-332-4119
david.liggett@WesternUnion.com