DENVER, Jan 19, 2009 (BUSINESS WIRE) -- Western Union (NYSE: WU), a global leader in money transfer services, announced today it has selected Bromley Communications as its U.S. Hispanic marketing communications partner. The decision was made after completing a thorough search for marketing agencies to manage the company's marketing initiatives to the U.S. Hispanic consumer segment.

"Bromley Communications has a solid understanding of our Hispanic consumers and the unparalleled value of our brand," said Juan Pablo Valdes, U.S. Hispanic Marketing Director for Western Union. "The Bromley team brings passion to align our global brand and shape it to connect with Hispanics."

Bromley will support media planning and buying, account management and creative development to engage the company's broad and diverse Hispanic consumers who rely on Western Union services for both domestic and global money transfers.

Bromley Communications was previously Western Union's Hispanic agency of record from 1995 through 2002. During that period, the agency managed advertising, promotions, public relations and field marketing for both domestic and foreign products and services.

Ernest Bromley, president of Bromley Communications, added, "Neither the Hispanic market nor the money transfer business are static. As a result, we push ourselves to be forward thinking, but also fast to react to changes. It's a great honor to be brought back into the Western Union family of agencies."

About Western Union

The Western Union Company (NYSE: WU) is a leader in global money transfer services. Together with its brands, Orlandi Valuta and Vigo, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a network of more than 365,000 Agent locations in over 200 countries and territories. Famous for its pioneering telegraph services, the original Western Union dates back to 1851. For more information, visit www.westernunion.com.

About Bromley Communications, LLC

Bromley Communications, LLC is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With offices in San Antonio and New York, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications, LLC's prestigious client roster includes AstraZeneca, Procter & Gamble, Payless ShoeSource, MillerCoors, General Mills, Nestle USA and many other blue chip clients.

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SOURCE: The Western Union Company

Western Union
For Media Only:
Raul Duany, 954-837-4601
raul.duany@westernunion.com