Western Union becomes Team’s First Jersey Sponsor beginning with
2017-2018 NBA Season
DENVER--(BUSINESS WIRE)--
The Denver Nuggets and The Western Union Company (NYSE: WU) today
announced a sponsorship agreement that pairs one of the leading global
companies headquartered in Denver with the hometown National Basketball
Association (NBA) team.
As part of the three-year sponsorship, Western Union will be the first
jersey patch sponsor for the Nuggets, with the Western Union logo
adorning the jerseys of all players beginning in the 2017-2018 NBA
Season. Last April, the NBA approved the sale of jersey sponsorships as
part of a pilot program. The Nuggets become the 11th team to
secure a jersey sponsor. Western Union will also be a co-presenting
sponsor of the team’s 50th anniversary celebration.
With its global headquarters in Denver, Western Union is a Fortune 500
company and a leader in financial services with a rich history of
connecting people – from telegram messages first offered decades ago to
its global cross-border money-transfer and payments service offerings
today. The company serves customers in 200 countries and territories
around the world.
“We are proud to have this new partnership with Western Union who, like
the Nuggets, are Colorado-based but with an incredible international
presence,” said Kroenke Sports & Entertainment’s President and CEO Jim
Martin. “Being able to better connect with our fans both locally and
worldwide is crucial, and combining forces with such a highly regarded
global company as Western Union, with its powerful presence and brand,
is an affirmation of the significance the NBA and Nuggets have in
Colorado, the US and throughout the world.”
Western Union CEO Hikmet Ersek said today, “Western Union is proud to
call Denver home, and, just like the Nuggets, we are a global team who
brings out the best in one another. Basketball is a tremendous global
sport with a very loyal following – unifying communities and erasing
borders. It’s exciting to share our support and pride with our
community, our customers in Denver, and those around the world who are
passionate fans of the game.”
“We couldn’t think of a better company than Western Union to be our
flagship jersey patch sponsor,” said President and Governor of the
Denver Nuggets Josh Kroenke. “Western Union, the Nuggets and KSE
represent the many things that make Colorado special, such as diversity,
commitment to community and entrepreneurial spirit. We also share a
vision of connecting with people throughout the world. This alliance
transcends business and celebrates our core missions of improving the
lives of our fans and customers.”
As part of the agreement, Western Union branding will appear prominently
at the Pepsi Center, including digital in-game signage and features
during Altitude Sports television and radio broadcasts. The company will
also be featured in digital and social media platforms and print
advertising, and will be an official sponsor of the Colorado Rapids
beginning in 2018. Additionally, Western Union will help develop
bilingual resources to better serve the Hispanic Community for both the
Pepsi Center and Dick’s Sporting Goods Park.
In addition, the Nuggets have agreed to make annual donations to The
Western Union Foundation to support the Foundation’s philanthropic
activities.
Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment is one of the world’s
leading ownership, entertainment and management groups. As owners and
operators of Pepsi Center, Paramount Theatre, Dick’s Sporting Goods
Park, the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado
Mammoth (NLL) and Colorado Rapids (MLS), KSE’s sports and entertainment
assets are second to none. Additional properties under the KSE umbrella
include regional sports network, Altitude Sports & Entertainment,
Altitude Authentics, the company’s official retail provider, and
Altitude Tickets, the official ticketing provider for KSE teams and
venues.
Western Union
The Western Union Company (NYSE: WU) is a leader in global payment
services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western
Union Business Solutions branded payment services, Western Union
provides consumers and businesses with fast, reliable and convenient
ways to send and receive money around the world, to send payments and to
purchase money orders. As of March 31, 2017, the Western Union, Vigo and
Orlandi Valuta branded services were offered through a combined network
of over 550,000 agent locations in 200 countries and territories and
over 150,000 ATMs and kiosks, and included the capability to send money
to billions of accounts. In 2016, The Western Union Company completed
268 million consumer-to-consumer transactions worldwide, moving $80
billion of principal between consumers, and 523 million business
payments. For more information, visit www.westernunion.com.
WU-G
View source version on businesswire.com: http://www.businesswire.com/news/home/20170801005466/en/
Source: The Western Union Company